About Us
Effect Partners, Inc.,the parent company of MusicMatters, is the creator of the award-winning Effect Marketing process. Effect Partners is a pioneer and the leading innovator in sustainability and social change marketing. Their mission is to create social change to build brands, and they have been doing this for over 12 years through brand consulting, retail programs, innovative consumer experiences and utilizing music as a passion to engage. In addition to Go Organic!™ for Earth Day, the company's other unique projects include The Organic & Natural Experience (ONE) Tour, Clif Bar GreenNotes, and the Dave Matthews Band So Much to Save recycling initiative.
The Organic Trade Association (OTA) is the membership-based business association for the organic industry in North America. OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy. OTA envisions organic products becoming a significant part of everyday life, enhancing people's lives and the environment.
OTA represents businesses across the organic supply chain and addresses all things organic, including food, fiber/textiles, personal care products, and new sectors as they develop. Over sixty percent of OTA trade members are small businesses.
Earth Day Network (EDN) grew out of the original Earth Day in 1970. Earth Day Network is a driving force steering environmental awareness around the world. Through EDN, activists connect, interact, and have an impact on their communities, and create positive change in local, national, and global policies. EDN's international network reaches over 17,000 organizations in 174 countries. Our domestic programs engage 5,000 groups and over 25,000 educators coordinating millions of community development and environmental protection activities throughout the year. Earth Day is the only event celebrated simultaneously around the globe by people of all backgrounds, faiths and nationalities. More than a billion people participate in Earth Day each year.